r.l.e – Marketing Intern

https://www.rlehouse.com/

r.l.e is a London-born sustainability-focused, designer brand. The brand name is inspired by the word ‘rule’ without the letter ‘u’, which stands for r.l.e’s unique brand corner: Being

yourself without any definition. r.l.e aims to shape an entirely new fashion world with a truly

evolutionary essence, ensuring that sustainability is rooted in every corner of the brand

identity.

Drawing on inspiration from Mother Nature and insights from the ego, soul and love, r.l.e has

formed its own unique and romantic aesthetic. r.l.e’s product range includes womenswear,

accessories and bags.

Sustainability

In our production chain, we recycle every cut piece of pattern paper and fabric and remake

them into brand labels and shopping bags. r.l.e believes that sustainability is not just about

wearing an organic t-shirt: it must be a way of life.

https://www.dreamingof.net/5-young-sustainable-fashion-brands/

Main Responsibilities

Trade Marketing

• Work closely with the Brand Manager to execute the brands’ marketing plans in the

UK

• Co-ordinating the design and delivery of all marketing material to support product

launches, events, beauty rooms and customer activity: posters, leaflets, handout

cards, direct mailers

• Copywriting for collateral, brand’s website and retailers’ website

• Briefing and managing retailers’ CRM activities for paid DM and E-CRM

• Work with the Sales teams to support the retailers’ marketing plan

Activity Management and Administration

• Liaising with the team to request images and information to be delivered on time

• Negotiating the quotation for the asset creation and printing of all marketing collateral

• Managing stock-level of products for marketing use

• Co-ordinating with the Operations and courier company to send-out products

• Managing Purchase Orders and liaising with the Finance team to process payment of

invoices

• Analyzing competitors and market trends to help accurate product forecasts

• Support the team in managing the brand calendars and launch documents, ensuring

all are kept up to date with the most recent information

Profile

• Educated to degree level or equivalent

• Previous experience in a similar role is desirable

• A strong interest in the beauty industry

• Strong organisational skills with the ability to multi-task • Hands-on approach

• Creative

• Great attention to detail

• Excellent time-management skills

• Excellent communication skills